The classics have already earned their place in lunchboxes and pantries. Being a Maverick means respecting what works, and then pushing it further. Our job is to raise the bar behind the scenes: improving what goes into everyday snacks, how they’re made, and how they fit into real life today.

That means focusing on the things that actually matter:

• Whole grains first, where they make a real difference
• Less sugar, without relying on syrups or sugar alcohols
• Non-GMO, junk-free ingredients, chosen with intention
• Snacks designed for real life — at home, at school, on-the-go

We don’t overcomplicate snacks. We make them more thoughtful, more trustworthy, and just as crave-worthy as the ones we grew up with — because being a Maverick means believing families deserve better, without giving up what they love.